Read an interesting article in Fortune magazine which has just come out explaining the phenomenon of 2nd life. While investors are obviously looking for the next MySpace or YouTube, the article profiles how IBM are using 2nd life as a business tool and see great potential in this space. My first introduction to 2nd life was seeing a Sydney University project which studied how architects and designers used 2nd life as a collaborative design tool. Some very interesting results came from this study and the idea has obviously taken off. You can see the power of the technology as another arsenal in the IM, video conferencing and corporate communications tools within a global company. It’s not all virtual sex and shopping malls.