Changes in the Australian digital film landscape

georgemillersmallA new partnership has just been announced which will shape the future of Australia’s digital film industry in the coming years. Australia’s leading production company – Kennedy Miller Mitchell – has announced it will partner with the Omnilab group to advance the future of digital cinema creation in Australia. George Miller made the following statement outlining the reasons for the partnership.

The brave new age of digital film-making is little more than a decade old. It offers extraordinary possibilities for storytellers like us who strive to break new ground with each of our movies. KMM had been looking for a partner to start a new Australian owned and based digital film company for quite a while. I had found it heartbreaking to watch the home-grown talent pool that emerged in Australian cinema go overseas because there was no continuity of high-end work in this country.

The recent Australian tax rebate scheme which applies for the first time to post production was predicted to boost investment in content creation by the post production sector. If successful, this partnership of major players may be emulated by others in the future.

More information on the partnership here.

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BAFTA Award for Game

A couple of graduates of the USC games course have just been nominated for a BAFTA Award for Games Innovation. I’ll warn you now, their short game flOw is highly addictive as well as strangely beautiful from a visual and audio perspective.
It’s great news that the BAFTAs have been far sighted enough to recognise the creative strengths of games alongside film and television. More information about the games award can be found here.

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My World

A student at Arizona State University has posted on a Mac rumours forum some observations about a new 3D social network being developed and tested there. The blogosphere has since come alive with rumours that Google is about to launch ‘My World’, a virtual world/social network which may link to Google Earth and Maps applications. Watch this space

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The game has changed

Connectivity is changing everything. Have been looking at some presentations from the Austin GDC conference and one slide of Raph Koster’s presentation stood out for me.

The game has changed
The hot platform is the net
The hot audience is the non-gamer
The hot feature is other players
The hot technology is connectivity
The hot game is a mini-game

I wonder if these rules then actually apply to all media types now. Maybe that ‘non gamer’ is our traditional TV viewer (deserting the tele in droves) and the ‘mini game’ is any kind of social networking application that compels audiences to interact with one another around content or common interests.

The principles of gameplay are becoming critical to engaging audiences in any type of media consumption.

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Miniclip vs Facebook

Ever thought that there are more popular activities than social networking and media sharing on the web? Apparently online gaming – particularly of the casual variety – is the most popular activity on the internet as attested in a recent article in gamesindustry.biz which you can read here. And for those hardcore gamers who don’t really think these are games at all, you should check out another article in the same online publication which eloquently and succinctly puts the case for a wider definition of games to be adopted by developers and designers. Isn’t this a great quote:

The key mistake made in the definition of “games” along traditional lines is that it ignores the major strength of the interactive medium. There are three primary things which human beings do to entertain themselves. They play games; they socialise; and they enjoy fiction, this latter being a uniquely human attribute that only exists in our species due to the development of language.

The huge strength of interactive entertainment, which is not shared by any other form of entertainment, is that it can combine all three of those things together – and even combine them with a fourth pastime, education.

Mm, seems its not only TV broadcasters and filmmakers grappling with the whole conundrum of convergence but our established digital industries as well. You can read the full article by Rob Fahey here.

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Who’s afraid of MySpace?

I don’t know what social networking guru Danah Boyd would have made of Melbourne’s RACV club where I heard her speak last week. It’s a such a weird architectural collision of old and new Melbourne Australiana with a massive wood panelled foyer overlooked by two huge silver kookaburras. What better place for an Australian education event about online social networks? You can hear the podcast of the presentation here.

The audience were primarily from the education sector – both schools and universities – and a lot of audience questions related to the fact that many schools in Australia and the US have blocked student access to sites like MySpace and YouTube. In fact a Victorian Government representative mentioned in her opening speech that Victoria had implemented these kinds of restrictions in their schools. And it was with that great introduction that it was over to Danah.

Danah’s thesis is built around looking at the overprotective attitudes adults have towards children (at least in western first world countries) . The MySpace phenomenon for her is a product of wider social restrictions in place that stop teenagers from congregating and socialising in public spaces like parks and malls. Parents fear more than ever that their kids will get into trouble if given too much independence and so kids are forced to do their socialising online in the comfort of their own homes. But all the fears that the media whip up about the real world – stalking, bullying, abuse – are now manifest in online social networking. So it’s the chicken or the egg, how much do these networks encourage this behaviour or are they just reflecting behaviours that are already there in the real world?

In a litigious culture like the US, schools and other institutions are threatened by the prospect of being held responsible for kids being led astray. In Australia there is also an air of caution around social networking software particularly where ordinary people can freely publish their own material. It was interesting to hear about the history of Friendster, one of the earlier online social networking systems which basically crashed and burned because the operators were overly restrictive of their users. People were not allowed to create fake profiles on Friendster and administrators used to delete these accounts in a game of ‘wacamole’ with users. MySpace took disgruntled users away from friendster and encouraged them to express themselves more freely, often in a counter cultural way. It is precisely this kind of freedom that regulators and bureaucrats find so threatening.

And the stats are interesting – 55% of US 12 – 17 year olds have a profile on a social networking site (for girls it’s 70%). But the primary use made of these sites is to talk to people they regularly see face to face – reflected in 91% of the user base. So rather than Andy Warhol’s 15 seconds of fame everyone is now famous to 15 people. Online social networking fulfills the same function as ‘hanging out’ for teenagers and they generally only communicate with people their own age. For Danah Boyd this is another manifestation of our protective culture where teachers generally fulfill the role of the only older mentor modern kids are likely to get. Such is our fear of ‘stranger danger’ that kids are effectively quarantined from the adult population. Comparisons between schools and jails were mentioned.

Another interesting thing mentioned in the talk was that in the US 93% of kids now have access to the internet meaning in effect that there is no ‘digital divide’ in the US. The implication was that the other 7% deliberately avoided the internet by choice due to religious conviction.

And then there were questions from the audience and I’ve got to say Danah had some great responses particularly to all the usual fear factors. What it boiled down to was that there has always been teenage angst and the only thing that is different now is that negative behaviours are made more visible by online social networking. If bullying is happening online it is probably happening in the real world as well. Social networking can be used by teachers and parents to pick up subtle warning signs of teen problems – though this has to be done sensitively so it is not perceived as surveillance.

The highlight of the day was definitely the two high school students on the afternoon panel who told everyone how easy it was to route around the school firewall block of MySpace by use of proxies. And mobile media expert Jennifer Wilson summed up the school firewall blocks brilliantly when she said “If you stick your head in the sand you’re going to get bitten on the bum”. A great take away line for the day along with a wide range of positive messages to encourage teachers to engage with social networking tools on their own terms and to use them in their teaching.

For more information about the positive uses US students are making of social networking and Web 2.0 sites Danah Boyd cites some interesting new reports in her blog here.

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